The Brief 

 

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Task 1: Slides for a professional audience

The pharmaceutical industry frequently engages clinical and academic experts to provide advice and critique of clinical data. As medical writers, we are often commissioned to create slides that act as stimulus for these discussions, which provide important background information and summarising clinical studies. 
For this competition, your task is to create a brief summary of the pivotal study for Lecanemab for presentation to an advisory group. You can find the study by van Dyck et al titled Lecanemab in Early Alzheimer’s Disease at the link here: https://www.nejm.org/doi/full/10.1056/NEJMoa2212948

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• Prepare up to 10 slides for a healthcare professional audience to communicate the findings and clinical implications of the study

• Your slide deck should include the following:

  • Introduction

  • Justification for this study

  • Methods

  • Results 

  • Clinical implications of the results

• Consider the visual layout of the information

Note: While the majority of your presentation should be focused on the paper provided, consider what other information may be relevant to include.

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Task 2: Social media infographics for a patient audience

Patients and their caregivers should have an important role in deciding which treatments are right for them. In order to do this, they need to have an understanding of the disease, the treatment options, and what impact it will have on their lives. Pharmaceutical companies will often provide information to patients to help them make treatment decisions. 
For this task, create a visual summary of the same study that can be easily understood by a patient audience. 

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• Prepare up to 3 slides or visuals for social media for a patient/caregiver audience to communicate:

  • What the study was investigating?

  • What the key findings of the study were?

  • What this means for patients in the broader context of care?

• Use an infographic style and appropriate language for your target audience

​Tip: Remember that it is illegal to market pharmaceutical products to the public in the UK (i.e. say anything that could be construed as you trying to influence a patient to use a particular product). When creating your slides, carefully consider what would be appropriate to say in this context.

 

 

​Examples:

We do not expect you to produce infographics to this level, though do consider the layout and use of graphic elements in your submission

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